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Anni Townend

Co-founder, Collaboration Equation

Lucy Kidd

Co-founder, Collaboration Equation

 Creating a collaborative and inclusive culture whereby everyone feels seen, heard, respected and valued can reap big rewards for companies. 


With recent Harvard Business Review research finding that inclusive organisations are 73% more likely to reap innovation revenue and up to 36% more likely to enjoy above-average profitability, the strategic imperative for inclusive leadership is clear. 

In addition, executive leadership coaches Anni Townend and Lucy Kidd, cofounders of Collaboration EquationTM advocate that leaders who adopt a people-focused approach in building inclusive cultures that encourage diversity of thought will also experience the value of improved collaboration driving business results. 

 Inclusive culture drives innovation 

“An inclusive culture creates greater creativity, learning and development; enables people to take risks and make mistakes. It’s one where people feel they can ask for help and don’t feel alone; they are appreciated and valued. By growing their people, companies can grow their profits and success by finding their ‘Collaborative EdgeTM’ where people work better together,” explains Anni. 

We help executive leadership teams to
create a culture where both people
and results can thrive together.

Collaborative framework

 To help companies develop an inclusive and collaborative culture, Anni and Lucy’s framework is based on the three Cs – curiosity, care and courage – inviting leaders to practice these behaviours every day to create a workplace in which people have a voice, listen to each other and can do their best work together. 

Lucy says: “We help executive leadership teams to create a culture where both people and results can thrive together. The two are interlinked; this is our human-centred approach to performance and leadership.” 

Through these leadership practices of curiosity, care and courage, behaviour follows and leads to people feeling valued and appreciated for who they are and what they can contribute to the organisation’s performance. Lucy concludes: “Leaders have a critical role to play in leading for inclusivity in everything they do and raising awareness that we are all culture creators every day.” 

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