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Careers in Tech & Engineering 2024

Women’s valuable perspectives are key to leading tech innovation

Portrait of a Smiling Mixed Races Business Woman, Using Tablet outside the building
Portrait of a Smiling Mixed Races Business Woman, Using Tablet outside the building

Karen Blake Steering

Board member, Women Pivoting to Digital Taskforce City of London

Sheridan Ash

Co-Chair, Women Pivoting to Digital Taskforce City of London

The technology industry, vital for UK economic growth and innovation, faces a significant gender imbalance despite its progressive image and potential opportunities.


The underrepresentation of women in technology is a critical issue, not just for gender equality but for the wider innovation ecosystem. The more diverse the voices, the richer the outcomes — this is where initiatives aimed at helping women pivot into technology careers are making a transformative difference.

Pivoting women into technology

Enter the ‘Women Pivoting to Digital Taskforce’, an initiative launched by the City of London Corporation and a collective of nearly 200 organisations. This two-year programme focuses on supporting women with five or more years of experience in non-technical fields to transition or ‘pivot’ into tech roles. It’s not just about filling positions; it’s about empowering women to lead in a digital world, supporting industry to build new routes and injecting fresh perspectives into a rapidly evolving industry.

It’s not just about filling positions;
it’s about empowering women
to lead in a digital world.

Shaping a new digital future

For women, pivoting into technology can be a game-changer. Tech careers offer more than just high salaries and job stability; they provide a playground for innovation, problem-solving and personal growth. It involves transitioning from a role in healthcare, education or finance and using those skills to become the go-to expert on using AI to streamline patient care, improve classroom engagement or revolutionise financial services.

The transformation isn’t just personal — it’s societal. When women bring their experiences to tech, they help build products and systems that reflect the diverse needs of all users. Technology isn’t just about machines and code; it’s about people. As we look to a future shaped by AI, big data and digital transformation, ensuring that women are part of this journey is crucial. A more inclusive technology sector will help foster an industry that is truly representative of the society it serves.

The Women Pivoting to Digital Taskforce is a step toward an inclusive digital future where women don’t just participate but lead. By investing in women’s transition into tech, we’re investing in the future of innovation itself — one that’s brighter, bolder and more equitable for everyone.

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