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Asim Amin

CEO & Founder, Plumm

Mental health support is critical to helping teams and businesses thrive. But in the face of record demand, how can you effectively scale up your workplace wellbeing strategy?


Employers are under increasing pressure to provide effective mental health support to their teams. In the face of record demand, Asim Amin — founder and CEO of leading mental health platform Plumm — explores how technology is empowering employers to build impactful and scalable wellbeing strategies.

Mental health stigma subsides but care shortages persist

In recent years, we’ve seen a noticeable shift in people’s willingness to openly discuss mental health. This shows we’re making great strides in breaking down long-standing stigmas and in recognising its critical role in overall wellbeing.

However, the demand for mental health support continues to outstrip supply, largely driven by the Covid-19 pandemic which triggered a 25% increase in the prevalence of anxiety and depression worldwide.Workplace burnout is at an all-time high, adding to the immense pressure on overburdened mental health services. This fuels the urgent need for safe and scalable employee wellbeing solutions.

Tech-led triage is a ‘game-changer’

Artificial intelligence (AI) is an exceptional technology that can aid this demand by using clinician-developed automation, augmented by machine learning, to help connect people to the right services at the right time.

The NHS is already harnessing the power of AI with its mental health triage chatbot, giving patients access to psychological therapies more quickly and easily. This was built to address capacity challenges, with the latest data showing a 21.5% increase in people accessing NHS talking therapies services over the last year.

With a tech-enabled mental health platform, HR and wellbeing teams can create a scalable workplace wellbeing ecosystem focused on prevention rather than intervention which is a real game-changer.

As a leading workplace mental health platform, the team at Plumm have been working on utilising AI to offer safe, scalable and self-guided care. Building AI-powered solutions is especially exciting as it enables businesses to deliver 24/7 care and connect people to virtual support (such as chat therapy or meditation) much more efficiently. The key is to create a human-centric digital experience where a clinician can step in when more specific and sensitive care needs are present.

With a tech-enabled mental health platform, HR and wellbeing teams can create a scalable workplace wellbeing ecosystem focused on prevention rather than intervention which is a real game-changer.

Helping teams and businesses thrive

Poor mental health can affect productivity, morale and physical health, leading to increased absenteeism. Companies that recognise employee health and business health are interdependent will reap the benefits through business growth. Investing in employee wellbeing is a catalyst for positive change — and thanks to the application of leading-edge tech, we can enable that change, helping both employees and businesses thrive.

Learn how mental health impacts your workforce and how you can offer scalable support with Plumm.

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